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Women's Sites Attracted 34.8 Million Visitors in December 2002

Marketing to Women on the Web: Notes from the Two-Day Conference Sponsored by The Marketing Institute, Division of the Institute for International Research (IIR).

- Today's female Internet user views the Web as a "tool" while men Internet users view the Web as a "toy."

- Women currently make up half of all Internet users and will outnumber men online by three to two at the end of 2002.

- US women are involved in 80% of all purchasing decisions and 75% of all household financial decisions.

-70% of new business startups are women-owned businesses, reports Tiffany Bass Bukow, founder of MsMoney.com.

- According to Bernadette Tracy, president and founder of NetSmartAmerica.com., today's woman is time-starved and must multi-task to perform all the tasks of mother, business woman, and household CEO while also taking "time out for me."

- Netsmart's survey of 1,000 US households found that most women relay on the Internet to save time, simplify their lives, and to help them make smart decisions. Netsmart found that men, on the other hand, go online to "check out" news, sports, stocks, and other entertainment sites.

- Online shopping by women spikes at lunch hours and again after 9:30pm, again suggesting the "supermom" user profile.

- Bottom line, the Internet is empowering women. As a group, they are more demanding shoppers and seek more advice than their male counterparts. Online companies interested in engaging the female shopper should create sites where women can exchange ideas and feel respected as a consumer.

- By 2010 women are expected to control 60 percent of the country's wealth.

"Because women live longer than men, their wealth is greatest at the later stages of their lives, so their clout only increases on the higher priced decisions."
—Mary Lou Quinlan, quoted in her book Just Ask A Woman

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